Our goal is to provide the Frankenmuth area and Mid-Michigan consumers a great means to stretch their dollar so much further, and then tell their friends and neighbors about this new buying concept. Also, we have virtually NO OVERHEAD. Traditional brick & mortar businesses are saddled with large expenses & overhead. Our only expenses are: credit card fees of 3%, customer handling costs of 5%, insurance 1%, Internet marketing 1%; this adds up to 12%. Furniture store expenses add up to about 42% on the average. The customer pays for that 30% extra when purchasing at a traditional furniture store. This includes the large retailers who claim to be the largest furniture businesses in Michigan while running a storewide sale every week and every day.